Paula's cool for a whole bunch of cool reasons. She lives in California. She runs a technology IR firm. She hangs out with big name clients. Coolest of all, every time I see her - like once or twice/year, Paula always shares her "you wanna know what I think the next big trend in technology is going to be?".
I first got impressed - hey, I'm just not cool like her - when a few years ago she got all excited about the idea that video would be a big hit on small screens - like cell phones. Seriously, I didn't get it. Who would ever want to watch video on their cell phone? I was polite. I might have even faked some enthusiasm.
Of course, she was right.
Since then I've become a serous believer. She's always right. And her next big idea makes more sense than TV on my cell phone. Wanna know what it is?
Scrubbing the internet clean of personal and corporate information.....as in, the kids are turning 4 and pretty good with Google...how do I get rid of those pictures of me skinny dipping in front of City Hall?!
Paula compared it to erasing tattoos. Erasing tattoos is big business. I saw this on TV the other day.....over 65% of people with tattoos end up regretting them. Tattoo removal is big.
Internet removal could be huge.
I'm not a techie (really, have you seen my picture?!) so I have no idea what technology will be required to do internet erasure. But I know this - if it's bits and bytes - it's gotta be possible. Further, if Paula's talking about it, I assume some VC somewhere is already funding it.
By the way, I was just kidding about skinny dipping in front of city hall.
I had my shoes on.
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