Sunday, August 7, 2011

Social Media Strategy for CEO's

By now we've seen a lot of CEO reactions to social media. And, combined with the results of our own experiences, we've formed some straightforward conclusions that CEO's considering social media may find helpful.

They're captured in this Skype interview with Andrew Ambrose of  Paragon learning.

Big thoughts for CEO's and social media:
  • Social media is a tool. 
  • Don't jump on the bandwagon unless you know why. 
  • And measure the tactical stuff first. ROI will come.

Other thoughts:
  • good social media starts with your website.
  • Then YouTube (there's a good chance your company is already there), 
  • then blogging (painful but worth it), 
  • then Twitter (better than you can imagine).
If you're a CEO doing some thinking on what's the appropriate social media strategy for your organization, check out the interview with Andrew here.